It feels like a lifetime ago but it all started 11 years back.

I joined Vans Portugal in 2013 to oversee the skateboarding segment and manage three exciting new licensed brands: Brixton, Herschel Supply, and Rhythm in the Portuguese market.

In a highly competitive market landscape where lifestyle and action sports brands are constantly vying for attention, I felt incredibly fortunate to work for amazing brands that reminded me every day of my skateboarding days.

The mission?

To elevate brand awareness and drive sales across diverse market segments while preserving the essence of brand representation.

How?

Through comprehensive market research, effective go-to-market strategies, and precise production segmentation based on trend forecasting, resulting in impactful B2B and D2C marketing campaigns:

Product Placement

Social Media Strategy

Product Workshops

Curated Events Production

Influencer Marketing

Sponsored Athlete

The result?

Success!